Avenue Strategic Communications didn’t just come about on a whim. In fact, it’s the product of a seed that’s been germinating since 1995, when Jonathan and Catherine started working together at Columbia Communications.
Catherine actually worked for Jonathan for several years, learning all about the intricacies of strategic communications (and the advantages of having a unique laugh) from the Jedi master himself.
Catherine had joined Columbia straight out of university, while Jonathan had joined Columbia after honing his skills on Parliament Hill, at Canada Post and at Provigo.
By the time Y2K rolled around, Catherine had moved on to new challenges having brought her enviable talents in media relations, speech writing and internal communications to Shandwick PR, Alcan, and Imperial Tobacco.
Fast-forward to 2014: Jonathan is running his own successful communications firm, and Catherine is working as a communications consultant with clients of her own.
Inevitably, they started consulting with each other and collaborating on more and more projects – everything from international press conferences to major marketing communications strategies.
By 2017, Jonathan asked Catherine to join forces with him. Truth be told, she didn’t need much coaxing.
And thus was born Avenue Strategic Communications: a firm with a breadth of experience, a variety of talents, an unwavering commitment to clients and their goals, and, last but not least, a great sense of humour.