Avenue Strategic Communications didn’t just come about on a whim. In fact, it’s the product of a seed that’s been germinating since 1995, when Jonathan, Catherine and Michèle started working together at Columbia Communications (a remarkable firm that punched way above its weight, in our humble opinion).
Catherine and Michèle actually worked for Jonathan for several years, learning all about the intricacies of strategic communications (and the advantages of having a unique laugh) from the Jedi master himself.
Michèle and Catherine had joined Columbia straight out of university (star-crossed work colleagues, having met in high school), while Jonathan had joined Columbia after honing his skills on Parliament Hill, at Canada Post and at Provigo.
By the time Y2K rolled around, Michèle and Catherine had moved on to new challenges. The latter brought her enviable talents in media relations, speech writing and internal communications to Shandwick PR, Alcan, and Imperial Tobacco. The former brought her creativity and organizational skills all the way to Australia, where she worked for Hill & Knowlton and PPR, and then back to Canada, where she worked for McGill University and The Banff Forum.
Fast-forward to 2013: Jonathan is running his own successful communications firm, and Catherine and Michèle are working as communications consultants with clients of their own. They are all still friends.
Inevitably, they started consulting with each other and collaborating on more and more projects – everything from international press conferences to major marketing communications strategies.
By 2017, Jonathan had finally realized how amazing and indispensable his two former acolytes had become and he asked them to join forces with him. Truth be told, they didn’t need much coaxing.
And thus was born Avenue Strategic Communications: a firm with a breadth of experience, a variety of talents, an unwavering commitment to clients and their goals, and, last but not least, a great sense of humour.