Strategic Communications - Communications Stratégiques
The nightmare scenario. The media are calling. You don’t know what to say.
You think, “perhaps it is better to stay in bed today.”
It doesn’t matter if you are dealing with good or bad news, it is critical to be prepared for any media interview. It is even better to practice in a safe environment before the media start calling.
Avenue Strategic Communications has decades of experience in media training, spokesperson training and media strategy development.
We are here to help you before TSHTF (Google it).
Conducted one-on-one or in small groups, our proprietary program will prepare you to handle an array of media situations, including crisis management, message development, effective communication, TV interviews and much more.
OUR PACKAGES
We offer three different packages that can also be customized to fit your needs.
The Bronze package offers the basics of how to handle a media interview. The Silver package offers media training with more practice in developing key messages and conducting an interview. Lastly, the Gold package offers expert level media training for those who need to know everything about the media from A to Z.
Call us before the CBC calls you.
Bronze
$1,500
1.5 hours of training
(up to three participants)
- Intro to media landscape in Canada
- How the media works
- Our “Three-Point Approach” for answering questions
- Developing key messages
Silver
$3,000
3 hours of training
(up to three participants)
- Intro to media landscape in Canada
- Developing key messages: in depth
- Practice: A simulated interview with a personalized case study + critique
Gold
$5,000
5 hours of training
(up to three participants)
- Intro to media landscape in Canada
- Developing key messages: in depth
- Developing a communications strategy
- Writing an effective press release
- Practice: A simulated interview with a personalized case study + critique
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